“There was a distinct feeling that ‘nothing was true’ anymore and that the future was not as clear cut as it had seemed. Nor, for that matter, was the past. Therefore, everything was up for grabs. If we needed any truths we could construct them ourselves. The main platform would be, other than shoes, ‘We are the future, now’. And the only was of celebrating that was to create it by the only means at our disposal. With, of course, a rock ‘n’ roll band.”
The above quote is from a book called Moonage Daydream: The Life of Times of Ziggy Stardust, which I highly recommend for any Bowie fans. I Iove the reference to an unclear past/future and also think it's a great analogy for innovation and brand development, particularly from a cultural insight perspective (no bias here of course!). Also kind of reminds me of this doodle - a personal favourite - that I came across a while back from Hugh on Gaping Void ...

I found this article via the Bowie quote which I found in yet another article by Tilta Swinton to her son, who also happens to be a Bowie fan, apparently.
Now that it still seems as if nothing is true, can we say "nothing is true, anymore" as if it were true in some forseeable past? I feel like Bowie could have said this just as much now as thirty-forty years ago when(ever) he said it.
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Posted by: anthropology dissertations | December 14, 2009 at 05:03 AM