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March 19, 2007

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simon

I posted on the same programme. I thought it was interesting that here is a diverse range of humour, and yet when it comes to ads, there seems to be just one type - the bland white bread of humour. Do we lack the writers, the vision, the clients or the courage? I dunno

Marcus

Yes you're right Simon, there's two core learnings in here. One about cultural relevance and reinvention generally, and another regarding the use of humour in brand communication more specifically.

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BLOG ETHOS

  • 1. Everything is cultural (nothing can step outside of cultural representation)

    2. Culture is the richest repository of innovation and brand development ideas

    3. Inspiration exists in everything (cf. Paul Smith)

    4. Branding is an art (but science can help)

    5. Strategy cannot be divorced from execution (overlook design at your peril)

    6. Complex problems have simple, easy to understand, wrong answers (cf. HL Mencken)

    7. Diversity and inconsistency keeps life interesting for people (thus everything about this blog is subject to change)

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