Race, the floating signifier

This video isn't branding specific, but I think it's well worthwhile venturing outside of the branding bubble from time-to-time (at least).  It's a clip of Stuart Hall in action at Goldsmiths College talking about representation and signification in the context of race.  More generally, it encourages us to question taken-for-granted scientific truths and think about how meaning is socio-historically or culturally constructed.  If inspired, then you may want to check out the MEF for more cultural and media goodies.