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March 28, 2007

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Comments

Richard

Outstandingly good culture maker.

fredrik sarnblad

Brilliant post! Cheers.

valentina

I'm very fascinated by the "conflict resolution approach" and the cultural contradictions as an opportunity for a brand to discover new provocative territories.

Can you tell me where to find more about it?

Thank you,

Valentina

Marcus

Hi Valentina,

Thanks for dropping by.

As a cultural (rather than consumer driven) approach, it still remains somewhat niche on the marketing/branding textbook circuit.

Ginny Valentine, as referenced above, is the key commercial reference point - suggest you try www.warc.com for a list of her publications.

Douglas Holt's 'How Brands Become Icons' (see sidebar link under books) also contains an interesting genealogical-based version that's worth checking out.

And, if you're feeling particularly scholarly, why not dip into the Lévi-Strauss original, 'Structural Anthropology', it's cheap, slim, and more accessible than most.

Hope this helps.

Happy reading!

Marcus

Faris

Loving this chap - excellent stuff.

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Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!

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Thanks a lot for a bunch of good tips. I look forward to reading more on the topic in the future. Keep up the good work! This blog is going to be great resource. Love reading it

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Great blog! The information you provide is quiet helpful, why I was not able to find it earlier. Anyways I’ve subscribed to your feeds, keep the good work up.

Miroslav Miskovic

Scientific-technological revolution and the historical consciousness.The way how the mankind developed through last 40 000 years,expressed in terms of semiotics.

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