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April 01, 2007

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nic mitham

hi there. thanks for the story and link. great blog by the way.
the brand map is frequently updated so it's kept fresh here:
http://www.kzero.co.uk/blog/?page_id=431
take it easy
nic

Marcus

v1.6 already ... Kzero and Second Life are clearly moving fast! Invaluable tip - thanks Nic.

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BLOG ETHOS

  • 1. Everything is cultural (nothing can step outside of cultural representation)

    2. Culture is the richest repository of innovation and brand development ideas

    3. Inspiration exists in everything (cf. Paul Smith)

    4. Branding is an art (but science can help)

    5. Strategy cannot be divorced from execution (overlook design at your peril)

    6. Complex problems have simple, easy to understand, wrong answers (cf. HL Mencken)

    7. Diversity and inconsistency keeps life interesting for people (thus everything about this blog is subject to change)

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