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April 01, 2007
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BLOG ETHOS
1. Everything is cultural (nothing can step outside of cultural representation)
2. Culture is the richest repository of innovation and brand development ideas
3. Inspiration exists in everything (cf. Paul Smith)
4. Branding is an art (but science can help)
5. Strategy cannot be divorced from execution (overlook design at your peril)
6. Complex problems have simple, easy to understand, wrong answers (cf. HL Mencken)
7. Diversity and inconsistency keeps life interesting for people (thus everything about this blog is subject to change)
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PLANNING + STRATEGY
- Adliterate
- Adverblog
- brand new
- BrandTarot
- chroma
- Creative Generalist
- Diablogue
- Fredrik Sarnblad
- furtherandfaster
- iain tait | crackunit
- It could get worse 2.0
- Life moves pretty fast
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DESIGN + CREATIVE
CULTURAL COMMENTARY
ENTREPRENEURS + CONSULTANTS
INDUSTRY NEWS + TRENDS
STYLE + RETAIL
BRAND BLOGS
MUSIC + FILM
BOOKS
- Alan Fletcher: The Art of Looking Sideways
- Banksy: Wall and Piece
- Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
- Editors of Phaidon Press: Phaidon Design Classics (3 Volume Set)
- Gunther Kress: Multimodal Discourse: The Modes and Media of Contemporary Communication
- Jane Pavitt: Brand New
- Jody Duncan: Mythmaking: Behind the Scenes of Star Wars: Episode 2: Attack of the Clones
- Margaret Mark and Carol Pearson: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
- Michel Foucault: The History of Sexuality Part III: Care of the Self
- Norman Fairclough: Critical Discourse Analysis: The Critical Study of Language
- Robert Goldman: Nike Culture: The Sign of the Swoosh
- Robert Hodge: Social Semiotics
- Roland Barthes: Mythologies
- Stephen Brown: Consumer Research: Postcards from the Edge
- Stuart Hall: Questions of Cultural Identity
- Thomas Frank: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
- Umberto Eco: Foucault's Pendulum
- Yuri Lotman: Universe of the Mind: A Semiotic Theory of Culture
CREATIVE COMMONS
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hi there. thanks for the story and link. great blog by the way.
the brand map is frequently updated so it's kept fresh here:
http://www.kzero.co.uk/blog/?page_id=431
take it easy
nic
Posted by: nic mitham | May 08, 2007 at 10:15 PM
v1.6 already ... Kzero and Second Life are clearly moving fast! Invaluable tip - thanks Nic.
Posted by: Marcus | May 08, 2007 at 11:02 PM