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November 16, 2007

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Asi

It's one of my favourite campaigns ever but mostly because it's a BIG IDEA platform for endless executions.

it's like an endless pool for cultural polarizations....
and it always resonates - even if you never wore high heels you still 'a-ha' when you see the pleasure/pain poster.


wine bottle bags

The inside of your leather purse can get just a dirty as the outside.

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BLOG ETHOS

  • 1. Everything is cultural (nothing can step outside of cultural representation)

    2. Culture is the richest repository of innovation and brand development ideas

    3. Inspiration exists in everything (cf. Paul Smith)

    4. Branding is an art (but science can help)

    5. Strategy cannot be divorced from execution (overlook design at your peril)

    6. Complex problems have simple, easy to understand, wrong answers (cf. HL Mencken)

    7. Diversity and inconsistency keeps life interesting for people (thus everything about this blog is subject to change)

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