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January 12, 2007


Jason Lonsdale

Hmmm... I can't help but wonder whether certain things will always remain analogue -after all, many people still buy vinyl two decades after it was "surpassed". There is something about magazines which the interweb fails to replicate, both in terms of interface/ease of use and in terms of stumbling upon the unexpected.

Nice shiny new blog, btw. I'll be back.


Thanks Jason. Yes, too shiny new, having to go through that awkward 'newbie' first month all over again! Kinda like those new white trainers that need a bit of curb scuffing, rain, and playground football.

Anyway, completely dig your point, which is why I went for a polarisation angle on my last point (rather than a full on futuristic tour de force). No doubt nostalgia, vintage, retro, classic and the like will always be with us, and thankfully too. But I guess I also see a rather sophisticated techno-future in the midst, driven, if anything, by a mythological obsession with 'future culture' across film, science, technology, design etc. Notice how Honda's latest Asimo effort is trying to tap into this in many ways. Plus I suppose 'The Power of Dreams' tagline represents, in essence, an unrelenting conquest for innovation.

Indeed books, magazines et al are a difficult one, and will always exist in some form. But I can't help but feel that convergence and convenience will eventually prevail in the end. I've also seen some really interesting developments in e-paper which retains the feel/look of paper, but where one sheet of paper is effectively the equivalent to a squillion sheets of paper. Plus we need to remember that the iGeneration (to reluctantly use the term) barely remember a world without SMS and the Internet. And as the population ticks over, history tells us that ingrained attachments/social norms slowly melt into air (or at least fade until they're ready for a spot of nostalgic recycling again!)


This is wicked - have you ever come across BT's futurologist Ian Pearson?

Interesting chap and his vision of the futures supports yours mate.


Cool - thanks for the heads up Faris.

Yes, have come across Ian Pearson and think I've seen him featured at a few conferences but keep missing his slot.

Perhaps there's a podcast kicking around? - will have to try and hunt one down.


Liked the post.
In all seriousness, your #3 is just spot on. Where will we keep all our digital "stuff" as everything becomes digital. I work with O2 and really want to talk to them about this idea about the storage and security of Future Memories because that is what we are all gathering everyday though texts, blog posts, pix etc


'Future memories' - nice. Good luck on this! ;)

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  • 1. Everything is cultural (nothing can step outside of cultural representation)

    2. Culture is the richest repository of innovation and brand development ideas

    3. Inspiration exists in everything (cf. Paul Smith)

    4. Branding is an art (but science can help)

    5. Strategy cannot be divorced from execution (overlook design at your peril)

    6. Complex problems have simple, easy to understand, wrong answers (cf. HL Mencken)

    7. Diversity and inconsistency keeps life interesting for people (thus everything about this blog is subject to change)

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