« Re-imagining creativity | Main | Transculturalism: putting culture into community »

February 06, 2007


Jason Lonsdale

re wine glasses: different shaped glassware does change the taste (smell) of the wine... for instance, a Bordeaux will taste better our of a round goblet type affair, while a taller, more elongated glass will enhance a Burgundy.

It's all to do with how the glass channels the wine to different parts of the mouth, and how it releases the aroma.

Wanky, but true.


Thanks Jason - very interesting.

Does makes me wonder what ‘tastes better’ means though, as people often change their preferences (with regard to the flavour, strength, concentration, consistency etc. of food/drink in general) over time, which suggests to me that it can't be purely down to universally perceived ‘good taste’. I sense that whilst there are 'real' biological/physiological effects from food (e.g. taste, smell) their actual ascribed meanings (as experienced by people) are heavily culturally influenced. Which renders the pole between bad/cheap wine and good/vintage wine more complex than it seems, and, dare I say it, Dom Pérignon a largely embodied (brand) experience.


This was very nice and impressive blog....

Passware Kit Entreprise keygen

Beautiful read, i was talking to a friend the other week about the same topic and gave her this article to visit.

The comments to this entry are closed.


  • 1. Everything is cultural (nothing can step outside of cultural representation)

    2. Culture is the richest repository of innovation and brand development ideas

    3. Inspiration exists in everything (cf. Paul Smith)

    4. Branding is an art (but science can help)

    5. Strategy cannot be divorced from execution (overlook design at your peril)

    6. Complex problems have simple, easy to understand, wrong answers (cf. HL Mencken)

    7. Diversity and inconsistency keeps life interesting for people (thus everything about this blog is subject to change)

    About me

    Email me