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March 28, 2007



Outstandingly good culture maker.

fredrik sarnblad

Brilliant post! Cheers.


I'm very fascinated by the "conflict resolution approach" and the cultural contradictions as an opportunity for a brand to discover new provocative territories.

Can you tell me where to find more about it?

Thank you,



Hi Valentina,

Thanks for dropping by.

As a cultural (rather than consumer driven) approach, it still remains somewhat niche on the marketing/branding textbook circuit.

Ginny Valentine, as referenced above, is the key commercial reference point - suggest you try www.warc.com for a list of her publications.

Douglas Holt's 'How Brands Become Icons' (see sidebar link under books) also contains an interesting genealogical-based version that's worth checking out.

And, if you're feeling particularly scholarly, why not dip into the Lévi-Strauss original, 'Structural Anthropology', it's cheap, slim, and more accessible than most.

Hope this helps.

Happy reading!



Loving this chap - excellent stuff.

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Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!

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Thanks a lot for a bunch of good tips. I look forward to reading more on the topic in the future. Keep up the good work! This blog is going to be great resource. Love reading it

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Great blog! The information you provide is quiet helpful, why I was not able to find it earlier. Anyways I’ve subscribed to your feeds, keep the good work up.

Miroslav Miskovic

Scientific-technological revolution and the historical consciousness.The way how the mankind developed through last 40 000 years,expressed in terms of semiotics.

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  • 1. Everything is cultural (nothing can step outside of cultural representation)

    2. Culture is the richest repository of innovation and brand development ideas

    3. Inspiration exists in everything (cf. Paul Smith)

    4. Branding is an art (but science can help)

    5. Strategy cannot be divorced from execution (overlook design at your peril)

    6. Complex problems have simple, easy to understand, wrong answers (cf. HL Mencken)

    7. Diversity and inconsistency keeps life interesting for people (thus everything about this blog is subject to change)

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