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August 13, 2007



Now that's what i called topnotch blogging. Brilliant post!

Hmmm...where to start? I like the analogy of the evolution of civilization and the web 2.0 revolution and the freedom vs. control debate is fascinating indeed.

It take us back to Jean Jack Rousseau's brilliant observation: “Man is born free; and everywhere he is in chains.”

I'd like to see the analogy being extended and to look at the key figures of 'social contract' theories like Lock, Hobbs and Rousseau and their contemporary equivalents like Andrew keen, David Weinberger and co. ....


Thanks for your kind words Asi.

And the additional references are great - ripe for a take 3.0 reprise at some point!

Hope you're well.


fredrik sarnblad

Brilliant post! A plethora of great points and a well-researched historical overview of marketing blogs.

giles rhys jones

nice post. you might be interested in this post on the social media class divide. to be expected i guess. http://interactivemarketingtrends.blogspot.com/2007/08/facebooker-are-from-chelsea-and.html

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  • 1. Everything is cultural (nothing can step outside of cultural representation)

    2. Culture is the richest repository of innovation and brand development ideas

    3. Inspiration exists in everything (cf. Paul Smith)

    4. Branding is an art (but science can help)

    5. Strategy cannot be divorced from execution (overlook design at your peril)

    6. Complex problems have simple, easy to understand, wrong answers (cf. HL Mencken)

    7. Diversity and inconsistency keeps life interesting for people (thus everything about this blog is subject to change)

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