I’ve been meaning to blog about this since I spotted them at the airport a while back.
I don’t have an HSBC account, so I can't vouch for the quality of their services and all that, but I’ve long been a fan of their “The world’s local bank” idea. This was particularly smart at a time (around 2001 I think) when Barclays was boasting about how ‘big’ they were, only to close down hundreds of their smaller branches all over rural parts of the UK around the same time - bloody accountants eh! ;)
So here’s some recent examples from HSBC's culturally sensitive oeuvre. The idea is a rather simple one, but then I guess the best ones often are …
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