The cultural relativism of HSBC

I’ve been meaning to blog about this since I spotted them at the airport a while back.

I don’t have an HSBC account, so I can't vouch for the quality of their services and all that, but I’ve long been a fan of their “The world’s local bank” idea.  This was particularly smart at a time (around 2001 I think) when Barclays was boasting about how ‘big’ they were, only to close down hundreds of their smaller branches all over rural parts of the UK around the same time - bloody accountants eh! ;)

So here’s some recent examples from HSBC's culturally sensitive oeuvre.  The idea is a rather simple one, but then I guess the best ones often are …