I’ve been meaning to blog about this since I spotted them at the airport a while back.
I don’t have an HSBC account, so I can't vouch for the quality of their services and all that, but I’ve long been a fan of their “The world’s local bank” idea. This was particularly smart at a time (around 2001 I think) when Barclays was boasting about how ‘big’ they were, only to close down hundreds of their smaller branches all over rural parts of the UK around the same time - bloody accountants eh! ;)
So here’s some recent examples from HSBC's culturally sensitive oeuvre. The idea is a rather simple one, but then I guess the best ones often are …
It's one of my favourite campaigns ever but mostly because it's a BIG IDEA platform for endless executions.
it's like an endless pool for cultural polarizations....
and it always resonates - even if you never wore high heels you still 'a-ha' when you see the pleasure/pain poster.
Posted by: Asi | November 19, 2007 at 11:41 AM
The inside of your leather purse can get just a dirty as the outside.
Posted by: wine bottle bags | August 15, 2011 at 03:41 PM